THE AIM
Profile aim to be Australia’s most trusted and reliable photo frame, photo album and photo accessories business and manufacturer. Priding itself on guaranteed quality for both product and service, their biggest motivation is to use their products as a vehicle for adding sentimental and aesthetic value to customers homes, work and other everyday environments. Because of this, the Profile brand needed a complete overhaul to suit its’ upgrade into a more sustainable, thoughtful product with only the best intentions. Starting from the logo and Brand Guidelines, extending into product packaging, website and new product development (photo album design).