Made for Winter Wandering
Client: Westfield
Agency: Sibling
Service: Art Direction, Graphic Design
Year: 2020
As the leaders in retail, our opportunity was to show that Westfield is much more than just a place to purchase the latest products. Westfield’s products, services, experiences, retailers, and partners have all been carefully curated to meet the ever evolving needs of our customer. Whether it’s the things you need (the groceries, the back-to-school supplies, the last-minute formal dress), or the things you love (a place to catch up with friends, a place to be entertained, a place you’ll find the perfect mani pedi), Westfield has been carefully designed for the rhythm of life.
Made for life became our seasonal platform, excluding key brand campaign moments such as Christmas and Mother’s Day. This platform enabled us to highlight how Westfield is made for life in the context of key seasonal trends. To ensure relevance, our ‘Made For’ tagline flexed to fit with an overarching insight and trend of the moment.
The platform was launched in 2020 with a TVC campaign. The subsequent seasonal campaigns followed. With content each season spanning across paid, owned, earned and social channels.
