THE AIM

To provide Australian’s with an aspirational look-book of the gifts and splendour available at the click of a button via Westfield’s Online shopping destination. Shop the Christmas season from the comfort of your bath tub if you so please. Christmas, wherever you are.

APPROACH

Create aspirational moments that reflected the season, with on-trend fashion, decor and gifting at the forefront of each captured experience.

The primary focus was to target customers where they seek inspiration most - online platforms like Meta, YouTube and Pinterest. Motion assets and interactive carousels were the core vessel for inspiring shoppers.