THE AIM

1Template is a new start-up company using AI to help individuals write their resumes is a job-winning way. To help launch the brand, in partnership with the CEO, I reshaped the webpage to something more alluring to younger audiences as well as the User Interface of the software itself.

The job also required establishing an initial marketing strategy to get the word out about the revolutionary AI tool. This required developing the right tone of voice for the brand - speaking to future users in a relatable, ‘motivational moments’ kind of way.

I also helped to establish a strong visual identity for the brand, using electric blue as the driver for standing out in a see of apps. Overall, the company has seem immense success in its’ first year, and the community of users continues to grow.

We built examples of its’ smart features in use across the website and social media to transport users into the AI tool.